Hiring a reputable local SEO company makes a massive difference in your marketing campaign. But with the breadth of options available, it can be a bit of a strain to find the right one. Here are a few questions to help you figure out what to watch out for:
Do they buy backlinks?
If they do, that’s a sign that they provide low quality services. Also, links from low-quality sites could get your pages banned. These links are also unlikely to help you establish any trust with your consumers since these backlinks put your credibility in question.
Do they promise speedy results?
Anyone who has ever worked on a marketing campaign knows how much time they can take. Viral videos don’t happen overnight. Organic search results can take months. If anyone tells you they can get you the number one spot on the SERPs in a month or less, they’re lying. That or they’re planning to use black-hat techniques to get those pages ranked. That’s going to get your pages penalized by Google. You’ll end up back at square one, all your progress over the last few months—if there were any—gone.
Do those references exist?
Don’t consign those references to your email or desk drawer. Once they come, call those references up and ask about their working relationship with the SEO company. If the company doesn’t have a list of references to give or refuses to provide you with one, that’s red flashing flag you wouldn’t want to ignore.
Do they offer one-size-fits-all packages?
Different sites have different target markets and organizational needs, says Forbes. If the local SEO company just provides you with the same packages without considering what suits your business and brand better, then it’s smarter and wiser to simply look for another company, one with packages uniquely suited to your needs, to help you.
With the help of a trustworthy team of SEO experts, your marketing campaigns are sure to be a success.